Virgin Mobile Canada has pulled the plug on all of it’s Virgin festivals for this year.
Speaking to the Toronto Sun, they blamed the economy and the difficulty of finding headlining acts as the reason for their decision. Virgin Mobile Canada Chief Marketing Officer Nathan Rosenberg said, “Like everybody last year, 2009, for the entire world, and in every industry was a bit different and a bit challenging. And when we got into 2010 we didn’t have luck in securing the headliners that we would have liked to have pursued. If we can’t produce a festival that provides a talent lineup that we think is appropriate, we won’t go ahead with it.”
The news is a shock but not a complete surprise as there had been no dates or line-up news announced at all for this year.
© Brian Banks, Music Vice