Virgin Festivals in Canada canned – (hopefully returning in 2011)

June 3, 2010

Datarock at Virgin Festival Toronto, 2009 - photo by Brian Banks, Music Vice

Virgin Mobile Canada has pulled the plug on all of it’s Virgin festivals for this year.

Speaking to the Toronto Sun, they blamed the economy and the difficulty of finding headlining acts as the reason for their decision. Virgin Mobile Canada Chief Marketing Officer Nathan Rosenberg said, “Like everybody last year, 2009, for the entire world, and in every industry was a bit different and a bit challenging. And when we got into 2010 we didn’t have luck in securing the headliners that we would have liked to have pursued. If we can’t produce a festival that provides a talent lineup that we think is appropriate, we won’t go ahead with it.”

The news is a shock but not a complete surprise as there had been no dates or line-up news announced at all for this year.

© Brian Banks, Music Vice

Brian Banks

Editor and Founder, Music Vice Magazine. Writer. Photographer. Poet. From Scotland. Not Ireland. Proudly based in Toronto, Canada. Rock N' Roll Don't Pay The Rent... 

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3 Responses to Virgin Festivals in Canada canned – (hopefully returning in 2011)

  1. Jon on June 3, 2010 at 11:17 pm

    balls! Virgin has a FREE festival in US but can’t afford to run one in Canada? unorganized bunch of poseurs. Maybe if they spent less money covering Toronto’s street cars with their advertising then they would have the money to run a festival.

  2. James Shearer on June 3, 2010 at 11:39 pm

    Doesn’t look like the V-Fest in USA is happening either. Go to and all you see is a server default page that says, “This page has been generated automatically. If you are the server administrator and you feel that you have reached this page in error, then try completing the following steps…”

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